Wasted potential - Why manufacturers need to engage with D2C!

Currently, only a few brands are exploiting the potential of direct-to-consumer (D2C) opportunities. Yet digital D2C sales are far more than just another pillar promising higher revenues. In the digital age, brand stores are in fact an essential control element in brand management.

In close cooperation with ECC Cologne, we therefore conducted a joint study to examine D2C from a manufacturer and consumer perspective in the German market – for the first time in a 360-degree view.

You will learn about the potential of D2C, how it can be used to approach consumers more closely than ever before, where possible hurdles may be found, and which mechanisms can be used to successively expand D2C.

And without revealing too much in advance: the obstacles are far less relevant in relation to the outcome and can largely be overcome.